A Pancreatic Cancer Awareness Month Tradition

Reagan Ferris was just three years old when her father, Eric, passed away after a 2-year battle with pancreatic cancer at just 41 years old. Now a senior in high school, Reagan has grown up celebrating the holidays and milestones with her amazing mom, Jennifer and her two older brothers, Jackson and Carter, and inevitably, she thinks about her dad.

Service to others has always been a cornerstone for the Ferris family. A few years ago, Reagan decided that Pancreatic Cancer Awareness Month was the perfect time to do something on her own to help others. She created a fundraiser with See’s Candy in honor of her dad, benefiting the Hirshberg Foundation. Reagan writes, “the Hirshberg Foundation and staff at UCLA were instrumental in helping my dad get the best care possible. Our family is forever grateful to everyone who helped my dad (healthcare workers, family, friends, colleagues, and even kind strangers) and those who continue to support our family and his memory.”

She added, “I am blessed to do something special to honor my dad and all those who fight for and support this important cause. I hope to continue this tradition and to inspire others to find ways to give help where needed.” To date, she has raised over $4,400 and Reagan hopes to keep the tradition going.

As you prepare for the holidays, make them even sweeter with a gift that gives back – consider supporting Reagan and her See’s Candy fundraiser.

Reagan’s See’s Candy Fundraiser →

Donate to Reagan’s Fund →


The Hirshberg Laboratories at UCLA

As we commemorate 25 years of progress in the field of pancreatic cancer research, we take a moment to reflect on where we started. When the Hirshberg Foundation was established in 1997, it was organized around five mission pillars. To date, we have accomplished 4 of those 5 goals, with “a cure” being the final piece.

One mission pillar is

To create a premier Pancreatic Cancer Center where all needs of pancreatic cancer patients can be met in one location with the most advanced treatment options.

The work of our UCLA Labs is bringing that goal to life. Learn more about the collaboration and progress happening at our UCLA laboratories.

Watch Our UCLA Labs Video →

Just a few months after Ronnie passed away from pancreatic cancer, Agi connected with the doctors who had treated him to establish a research program at UCLA. In February 1998, the Ronald S. Hirshberg Translational Pancreatic Cancer Research Laboratory was opened, the first lab dedicated solely to pancreatic cancer research. Shortly thereafter, the Basic Research chair was created and Dr. Enrique Rozengurt was appointed to this distinguished position. In 2019, with the recruitment of Dr. Miklos Sahin-Toth, the Hirshberg research centers at UCLA grew to encompass three laboratories.

These three laboratories are located in the same building, with two of the labs side-by-side to generate new ideas and foster collaboration. The research being done at these labs is also shared and directly applicable to patients being treated through the UCLA Agi Hirshberg Center for Pancreatic Cancer Diseases. This deeply collaborative, integrated approach to holistic patient care was a dream in 1997. Thanks to the tireless efforts of researchers, donors, physicians, families, supporters and entire extended network of Hirshberg Foundation family, this dream is now a world-renowned reality.

The mission pillar of a “premier pancreatic cancer center” has guided our work. The progress that has been made through research at the UCLA Labs has influenced pancreas-focused institutions across the globe, and has driven research towards a cure. After 25 years of milestones, we are more committed than ever to our motto “Never Give Up: Finding a Cure is Worth Fighting For.”


Welcoming New Symposium Sponsor, GRAIL!

The Hirshberg Foundation is excited to welcome a new Symposium sponsor, GRAIL, LLC, a company at the leading edge of early detection. Welcoming leading medical professionals in the field of pancreatic cancer to our Annual Symposium on Pancreatic Cancer allows our patients, caregivers and families to learn about critical and groundbreaking advances. GRAIL has joined the medical community’s efforts to empower patients to detect cancer early with their Galleri® test. We are excited to share innovative advances that offer an opportunity to detect cancer earlier and save lives.

Galleri is a multi-cancer early detection (MCED) test; it detects signals found in DNA that cancer cells shed into the bloodstream. GRAIL’s innovative testing with Galleri has detected 50 types of cancer through a simple blood draw. Galleri allowed Jim, who was featured in a NBC nightly news story,  to detect pancreatic cancer at Stage II. Testing and continued early detection research broadens our understanding of pancreatic cancer and brings us closer to the goal of regular cancer screenings.

The ultimate goal of early detection is to save lives as early as possible, screen people at-risk, and empower our communities with the necessary tools to achieve better outcomes. Advances in early detection not only impact the progression of disease, it can also decrease the financial burden many patients face.  “Preventing cancer in the first place or detecting it early is the best way to reduce many costs associated with cancer treatment—patient out-of-pocket costs, health care payer costs, and indirect costs.” shares the American Cancer Society, Cancer Action Network.

As a Symposium sponsor, GRAIL representatives will be available to answer questions at the Symposium and discuss this technology one-on-one with patients and families in attendance.

What you should know:

  • It can detect many cancers that are not commonly screened for today, to allow for earlier treatment.
  • Today, 71% of cancer deaths are caused by cancers not commonly screened for.

Information about Galleri:

  • Early cancer detection Testing with ease.
  • Can be easily incorporated into a routine healthcare visit.
  • Actionable results if a cancer signal is found, the results can point to where in the body the cancer is coming from with high accuracy to help your healthcare provider guide your next steps.

Important Galleri Safety Information

The Galleri test is recommended for use in adults with an elevated risk for cancer, such as those aged 50 or older. The Galleri test does not detect all cancers and should be used in addition to routine cancer screening tests recommended by a healthcare provider. Galleri is intended to detect cancer signals and predict where in the body the cancer signal is located. Use of Galleri is not recommended in individuals who are pregnant, 21 years old or younger, or undergoing active cancer treatment.

Results should be interpreted by a healthcare provider in the context of medical history, clinical signs and symptoms. A test result of “Cancer Signal Not Detected” does not rule out cancer. A test result of “Cancer Signal Detected” requires confirmatory diagnostic evaluation by medically established procedures (e.g. imaging) to confirm cancer.

If cancer is not confirmed with further testing, it could mean that cancer is not present or testing was insufficient to detect cancer, including due to the cancer being located in a different part of the body. False-positive (a cancer signal detected when cancer is not present) and false-negative (a cancer signal not detected when cancer is present) test results do occur. Rx only.  For more information about Galleri, visit www.galleri.com.


Momentum Newsletter: Spring 2022

Spring is bustling with a renewed energy and calls to action; we’re ready to turn the next corner and beat pancreatic cancer once and for all! For every positive impact we’ve had in the scientific and medical field, there is also a family in need of our support, resources and referrals. We are a community that understands this disease must be fought on many fronts. From our upcoming Symposium to new research applications, your generous support is what allows us to fund vital programs and fight alongside our patients, families and researchers. So, let’s get ready for another exciting year of Hirshberg Foundation events that will raise awareness for pancreatic cancer communities near and far. Check out our upcoming events and what we’ve already accomplished in 2022!

The Hirshberg Symposium on Pancreatic Cancer returns on April 23, 2022

It is an honor to welcome patients and families back to Luskin for our annual Symposium. With a virtual registration option, we’re ensuring all patients can take part in this educational and inspirational day. Our Symposium covers a diversity of topics presented by leading experts in language that is understandable and approachable. This year’s impressive line up of doctors will tackle subjects from screening and surveillance for high-risk individuals to the gut and tumor connection to what to consider when weighing precision medicine or standard-of-care for pancreatic cancer treatment. The program concludes with a panel of patients and caregivers who will share their journey from diagnosis to the present. This day of hope is available free of charge to patients, caregivers and families thanks to the generosity of our sponsors and donors.

Support the Symposium today →

Tour de Pier celebrates 10 years of fighting for a cure on May 22, 2022

Tour de Pier, the beloved outdoor cycling event on the Manhattan Beach Strand, celebrates 10 years of collaboration and fighting to cure cancer. The Tour de Pier is dedicated to supporting the cancer community, remembering those we have lost, and honoring all who battle this disease. With five 45-minute ride sessions lead by beloved instructors, we’re riding in place to move charity forward. Bikes are limited and we will sell out – grab your bike today. We’re making our 10th year one for the record books!

Register for Tour de Pier →

Purple Ribbon Events are Blossoming this Spring to Ensure Our Research Flourishes!

2022 Purple Ribbon Events kicked off spectacularly and have already demonstrated how much of an impact an event host can make in their community. First time event host, Madison Sanner, honored her father’s birthday this year by planning and hosting the first-ever Sean R. Sanner 5k (link to blog post) in Lafayette, California. She successfully raised $15,000 thanks to her generous family and friends who not only paid tribute to her dad’s memory but also contributed towards our Seed Grant Program & Patient Support Services. Our Foundation is privileged to have supporters across the country who plan events, both small and large, to shine a light on pancreatic cancer. Contact our Special Events Coordinator Julie Hirschberg at [email protected] to start planning an event or create a personal Facebook Fundraiser!

Start Planning a Purple Ribbon Event →
Create a Facebook Fundraiser →

Transforming the LA Marathon into a Purple Party with Three Incredible Events!

The Hirshberg Training Team Crossed the LA Marathon Finish Line for the 19th consecutive year, raising over $100,000 for research! With the most celebrated cheer station on the race course every year, our Purple People Party volunteers, cheered, danced to the music and flooded the sidelines to raise awareness. To top off the day, we were joined by our partners at CycleBar Santa Monica for the second year for a Tour de Pier Pop-Up. We lined the street with Tour de Pier bikes as our supporters enjoyed a taste of what’s to come this May! A special thank you to our runners, donors, CycleBar riders and volunteers who made this day special and helped raise funds and awareness for pancreatic cancer.


Remembering a Beloved Father at the Sean R. Sanner 5K

Across the country, Purple Ribbon Events have helped raised thousands of dollars for pancreatic cancer research and patient programs each year. From game days to a walk/run, chili cook-off or golf tournament, ideas and themes are explored to best honor a loved one and to raise awareness in the community. In March of this year, the first-ever Sean R. Sanner 5K was hosted by a daughter paying tribute to her dad on what would have been his 50th birthday. These are the Purple Ribbon Events that make the biggest impact for a family, loved ones and the larger community. Let by her love for her father, Madison Sanner raised nearly $15,000 for pancreatic cancer research and patient support services!

In March of 2020, Sean Sanner was diagnosed with a rare form of pancreatic cancer. After a devastating loss, his daughter set her heart on celebrating his life and legacy. “I wanted to do something that would bring honor to him because his 50th birthday was the first one without him, and the idea popped into my head and ran with it.” Shared Madison.  She shared the message #SannerStrong on social media as she invited loved ones to participate. After 7 long and brutal months of watching her father fight pancreatic cancer, “I wanted to do something that would bring honor to him because his 50th birthday was the first one without him.

On March 19th, Madison’s family and friends gathered in Lafayette, California, wearing purple and ready to walk for her dad. Proving that we can all take the time to honor a loved one and celebrate them here and now, Madison shared, “The whole thing almost didn’t happen. There was a lot going on in my family, and it became overwhelming, but I pushed through and am so happy I did. It ended up all working out and the day of was incredible!” As she saw everyone in their matching shirts, she was moved to know it was all for him. Some favorite event day moments included seeing people from different areas of her life. “My dad was all about giving back, and it doesn’t always need to be in ways that people see, but to just know you can make an impact in someone’s life.” Joined by loved ones, Madison hosted an event her community will never forget.

Make a Donation to the Sean R. Sanner 5K >

HOST A PURPLE RIBBON EVENT IN 2022!

Before the seasons grow warm, begin planning an outdoor event to bring your family and friends together and make an impact in someone else’s life. Try an activity you enjoy or honor a loved one with one of their favorite pass times. Options are limitless with opportunities to host an in-person event, online activity or a Facebook fundraiser benefiting pancreatic cancer research! We’ll provide a checklist, tools and tips to support you.


Momentum Newsletter: Winter

As this year comes to close, there is so much that we are thankful for, from reuniting in person at our Fall events, to our full roster of Seed Grants to a new year of possibility. It has been a busy and fulfilling year, and we are so grateful for our pancreatic cancer community.

The American Pancreatic Association (APA) Meeting

As a longtime supporter of the American Pancreatic Association (APA), we are honored to host the Hirshberg Opening Symposium each year, and especially grateful to return to Miami this November to attend in person. This annual meeting brings together an international group of clinicians and scientists to discuss the latest research results and the best standards for treatment of pancreatic diseases. Each year we award the best abstracts, which are then published in the journal Pancreas. This year’s awardees are Marta Sans, PhD, for her work to understand the progression on pancreatic cysts, and Gregor Werba MD, for his research into chemotherapy and T-cells. We applaud these young researchers and know that their efforts are driving us towards better treatment options.

Read more about the APA →

Seed Grants

We have returned to a full roster of Seed Grant awardees for 2021 and these 8 projects are working to advance pancreatic cancer research and improve patient outcomes. This year’s projects range from understanding the tumor stroma in order to better design targeted treatment options, to analyzing how obesity impacts the development of pancreatic cancer in acinar and ductal cell derived tumors. One award will connect research from Oregon and Israel to form a consortium, allowing institutions to share data, create multi-institutional clinical trials and collectively learn how best to treat this disease. Collaboration and cooperation is the key to helping us conquer this disease, and that is what we are funding.

It is thanks to your support that we are able to make these advancements.

An Amazing Events Season!

The Fall was filled with excitement, and two events back-to-back! We united generations across the nation to make a difference, raise awareness and fund pancreatic cancer research.

Halloween marked the 24th Annual LA Cancer Challenge Walk/Run at UCLA and across the nation. Thanks to our community of patients, families, friends, and sponsors, we have raised over $522,000. We had participants from 33 states and 4 countries! Every dollar raised will advance research, and every step taken to cross the finish line is a step closer to a cure. We look forward to another extraordinary year as we celebrate 25 years of the LA Cancer Challenge in 2022!

The weekend after the LACC, our Hirshberg Training Team took to the streets to run the LA Marathon. On Sunday, November 7th, after a year of delays, every single one of our 27 HTT members crossed the finish line and helped raise over $125,000! We had 10 runners complete their very first marathon.

Want to cross the finish line yourself? Our Hirshberg Training Team is already gearing up for the 2022 LA Marathon and you can join them! Register today for personalized training from wherever you are, Put your sweat, your time and your dollars towards making a difference for all those facing pancreatic cancer.

Run the 2022 LA Marathon with the Hirshberg Training Team, Sunday, March 20, 2022

Register Today →

Our Patient & Family Education Symposium Returns in 2022

As we look toward the year to come, we are optimistic that we will be able to safely gather again for our Symposium at UCLA on April 23, 2022. Providing both an in-person and virtual opportunity to gather, learn from one another and create bonds through a shared experience, our Symposium is a keystone of the work we do. Connecting patients, families and researchers is an honor, we hope that you’ll join us on April 23rd.

Save the Date →

Together we are driving research towards a cure while supporting all patients and families facing pancreatic cancer. The work we do is made possible thanks to your support.