By Jeff Morse
For my Aunt Lisa, love was always a pantry staple in her kitchen- it was the magical addition that gave a certain flavor and aroma to her recipes. She happily shared her delicious creations with others, but her caramel crunch was a recipe she carefully protected. Upon her passing our family wanted to honor her memory by dedicating funds from sales to shine a light on a cause that has personally impacted our lives. Lisa’s dream of bringing her famous Caramel Crunch to the public was a positive, joyful way we could celebrate her life and continue her legacy.
The experience of partnering with the Hirshberg Foundation has been a blessing all around. It opened a door that’s allowed us to connect on a more personal level with members of the community who support this cause as well. To have a conversation with a complete stranger, have them open up about their stories, both personal and inspiring, has really been humbling. It gives you the reinsurance you need to keep fighting, keep moving forward, and never give up. This experience interacting with pancreatic cancer survivors and people who have lost loved ones has had a positive impact on my life forever.
Our company remains committed to do everything we can to help share awareness. Contributing funds that will benefit pancreatic cancer research and provide support for patients & families has inspired me to not only become a better person, but it has giving me the knowledge I need to help bring awareness to the fight against this disease.
If Lisa were here she would say, My Sister’s Caramel Crunch is a collective effort by many people whom are making sure we do our part in helping those in need. Cancer is a growing disease and has impacted many families. It must be stopped and the only way is for all to join together. She would be proud to represent such a great cause. This is a part of her legacy.
We will continue to speak positive and encouraging words to those who need it; remembering that life in not guaranteed so cherish every moment. The Hirshberg Foundation is definitely an organization and cause that we’re proud and thankful to be associated with!