Hirshberg Foundation for Pancreatic Cancer Research

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Home / Never Give Up / Viola Floral Shares the Beauty of Purple

Viola Floral Shares the Beauty of Purple

Jelena grew to love floral arranging in her family’s kitchen. Now as the owner of Viola Floral, she honors her mom and gives back with a special tribute arrangement.

October 29, 2020

Jelena Trifunovic and her mom Ljubica Stankovic, were introduced to the Hirshberg Foundation through our Patient & Family Support Services. Since we connected with them, Jelena has become a friend and longtime supporter.

In March 2013, Ljubica Stankovic, better known to friends as Luby, was diagnosed with pancreatic cancer. In April, she underwent a Whipple procedure and it was during her subsequent hospital stay that her daughter, Jelena, contacted us for resources. In February of 2014, Luby & Jelena attended 10th Annual Symposium and we were fortunate to meet them in person.

Through correspondence and checking in on Luby, Jelena shared, “We are very grateful for each day. Within our family, my mom has earned the nickname ‘Jaka Baka,’ which in Serbian means ‘brave grandma.’ We have gained an incredible, invaluable network of friends through the Hirshberg Foundation and Cancer Support Community.” Her mom chimed in, saying, “It’s not easy…but every morning my motto is ‘Life is beautiful!’”

While Luby is no longer with us, Jelena keeps her memory and spirit alive through her designs at Viola Floral. Jelena’s journey to become a florist began with her childhood love for nature. Growing up, she spent countless holidays and family events arranging flowers in the kitchen with her mom. It was there, sipping wine, laughing and sharing stories, that her passion bloomed. Although Jelena’s mom is no longer beside her, their bond and the joy from that kitchen lives on through her floral creations at Viola Floral. For Jelena, Viola Floral pays homage to the women who raise and uplift us, through all walks of life. Like flowers, they continually remind us to live in full bloom.

Viola Floral is doing our part to shine a light on pancreatic cancer by offering a gorgeous purple arrangement paying homage to the women who raise and uplift us, through all walks of life. 50% of the profits from each sale of a “Hopeful Blooms” floral arrangement will benefit the Hirshberg Foundation. Place an order for delivery in Los Angeles and Orange County areas today!

Viola Floral currently delivers to the Los Angeles and Orange County areas.

Order Today »

To find out more about the Patient and Family Services we offer, please contact Amy Reiss at (310) 473-5121.

Filed Under: Never Give Up, Supporter Spotlight

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